The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group fires Patrick Couderc over viral body shaming interview.
Hervé Léger has fired UK independent distributor Patrick Couderc over his recent comments that lesbians and voluptuous women should not wear the brand's pieces.
The interview with the MJH Fashion boss (Patrick Couderc) — an independent distributor of Hervé Léger in the UK went viral for his comments-if you missed it check it here- about who and who should not wear the brand's designs attracting attention all over the world.
In his own opinion, women who are "committed lesbians" or "voluptuous" with "very prominent hips and a very flat chest" are better off not wearing the brand's signature bandage dresses, a look popular amongst celebrities all over the world.
Hervé Léger took to social media to dissociate the brand from the distributors interview in a statement below:
"The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination".
Following the official statement, the brand announced that Couderc who doubles as BCBG licensee's managing director is no longer associated with the company.