Baobab tree is found mainly in Africa, it grows nearly 100 feet tall and has a strong exterior with a fire resistant bark.
The tree can withstand the driest droughts and yet still manages to bear edible fruits. The baobab tree is symbolic of the Amnas woman: strong, resilient and grounded.
This work wear capsule is designed for such a woman who can withstand the toughest climate without losing her essence as a woman. The capsule also serves as an exploration of Amnas’ root as an evolving IT brand for millenials, whose core and traditions may be familiar, but the results are surprising.
The capsule's nude palettes and tailored power dresses resonate with the brand's desire to offer versatile options for today's evolving modest woman.
The Workwear Capsule
Brand - @amnas.rtw
Makeup - @Vugo24
Photography - @ternaiwar
Creative direction - @fatimagidado_
Model - @tale_mentary
Press Contact for Amnas - @theprboy_