Three time NBA Champion and Gabrielle Union's husband; Dwyane Wade has teamed up with Naked Brand Group known for making sexy men's underwear!

Wade will reportedly  spearhead the company's "Role Models" campaign and is expected to join the company’s advisory board while also serve as creative director for his own line set to launch in 2016.

The collection will include innerwear for both men and boys while plans are underway to introduce a women's line later this year.

The company sells men’s underwear made from cotton and cotton blends priced from $28 to $38.

Naked's founder and president, Joel Primus who dished on why they chose the NBA player, revealed, "the "Role Models" campaign is to recognize and celebrate the stories of individuals who "live inspiring and authentic lives."