'Isudu' in the creative director's native language of Esan means 'Courageous' (one "not deterred by danger or pain; brave").
"The ISUDU collection is an edit that seeks to show the clothing items that our ideal courageous woman wears that'll will make her standout, to compliment her big personality and successful life" the brand reveals.
"She is a woman that has chosen a life of deliberate creation, to break out of the proverbial fold/mould. She has chosen to laugh in the face of adversity, chosen to dance in the rain, and chosen to uplift in a selfish world.
She lives a life full of colour. Now, that's courage. As with all giant strides, great feats, and unforgettable lives, she knows she must do this (living)with grace, vibrancy, elegance and style.
With bold prints, familiar prints, and colourful,statement cuts, and eccentric pieces/designs, we have created an edit for our ideal ISUDU woman".
See all the looks from the collection in the gallery below.
Creative Director/stylist: @ishanprincesss