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A Step in the Right Direction ASOS celebrated for using disabled woman in campaign

Once again, ASOS proves their commitment to inclusion by collaborating with TV presenter and para-athlete Chloe Ball-Hopkins.

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Chloe Ball-Hopkins being used in an ASOS campaign play

Chloe Ball-Hopkins being used in an ASOS campaign

(Twitter/ asos)

Once again, ASOS proves their commitment to inclusion by collaborating with TV presenter and para-athlete Chloe Ball-Hopkins and twitter users are celebrating ASOS for using a disabled woman in campaign a nd creating specially adapted clothes.

ASOS worked with Chloe Ball-Hopkins, a BBC reporter, para-athlete and a wheelchair user on a line of specially adapted clothes for wheelchair users.

Ball-Hopkins is a Great Britain Paralympian and BBC Bristol sports reporter, who sent ASOS an email several months ago urging it to make fashion accessible for everybody. ASOS listened to Ball-Hopkins’s proposal of a wheelchair-friendly waterproof all-in-one. The idea came to Chloe after a rainy day at Splendour Festival in 2017 and now she's presenting us with the finished product.

The tie-dye jumpsuit sits in the ASOS Design category with Ball-Hopkins herself modelling the colourful festival jumpsuit being retailed at N24k.

Para-athlete and TV present Chloe Ball-Hopkins starring in ASOS advert play

Para-athlete and TV present Chloe Ball-Hopkins starring in ASOS advert

(Twitter/ asos)

In her tweet Chloe wrote: 'So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one! 

'Not just for people like me in a chair but for anyone. It's about making fashion accessible! So what should be next?!'  

According to the item's product description, 'It’s not just any jumpsuit. We’ve adapted it to be wheelchair-friendly, too. The jacket and trousers zip together and are fully waterproof. The hem’s also a little longer at the back, to stop it from riding up when you’re getting from A to B.'

A brilliant move from ASOS and a step in the right direction towards more specially adapted clothing so absolutely everyone can join in the fun.

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