Emerging brand AAUGUST wins AFWL 2015 'Young Designer of the year'
AAUGUST emerges 'Young Designer Of The Year' at the recently concluded Africa Fashion Week London (AFWL) 2015.
The emerging fashion brand owned by the duo of Emelda Mbulo and Suwilanji Katuka who graduated with degrees in Fashion and Textiles are known for their versatility with African prints making statements in their pieces.
The duo who showcased a unique collection for the brand at the recent fashion week in London prides it self with their unique twist on bespoke pieces.
The AFWL management released a statement to congratulate the brand,
"AFWL is delighted to be able to support the Aaugust design team by choosing them as our Young Designer of the Year 2015 and supporting them at a London Fashion Week's off schedule showcase. We are particularly proud of Emelda Mbulo and Suwilanji Katuka as they were volunteers at AFWL 2014 and were obviously inspired by our designers then. Working hard on their dreams and achieving the recognition they deserve."
AAugust is a new upcoming brand that was discovered by Emelda Mbulo and Suwilanji Katuka. Recently graduated in Fashion and Textiles our brand revolves around tailored clothing and textiles, we combine the two skills in unpredictable unique ways to create garments that are versatile in accordance to your personality.
African print and weaving techniques have been a part of our inspiration giving us the chance to work with both men’s wear and women’s wear.
The WARRIOR COLLECTION was inspired by multiple things, as black Zambian born women we both wanted to incorporate our culture and upbringing, this was the glue of the collection, We wanted to concentrate on skin colour and what it means to be black in this society. We were also inspired by the different representations of skin in non-biological ways. For our male garments we focused on masculinity and how we are able to make or mask masculinity at any given time using the garments we wear. This became exciting because it allowed individualism to become a subculture, giving us the opportunity to alter our appearance.
For the female garments we were inspired by the idea of “the ideal woman”, we didn't want to create an ideal woman’s collection, we wanted to create a collection that embodies the ideal woman. We want to inspire a generation to look at black women differently, to embrace and be acceptance of CULTURE.
AAugust prides itself in making bespoke garments with a twist. This collection has characteristics such as Defence, Identity, Tribe, Strength, Culture, Function, Absence, and Beauty these attributes build a sense of security and belonging. WARRIOR allows us to define character though clothing. “Fashion is born of instinct; it’s how you want the world to view you”
Take a look at some of the presentation on the AFWL 2015 runway above.