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Adebayo Oke-Lawal Orange Culture's creative director speaks on his journey, brand and future

In that regard, one of the pioneers of modern menswear in Nigeria is Adebayo Oke-Lawal, creative director of Orange culture

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Adebayo Oke-Lawal play

Adebayo Oke-Lawal of Orange culture


Anyone who’s been paying attention to menswear in Nigeria recently would have noticed that there’s been a gradual movement toward non-traditional style. In that regard, one of the pioneers of modern menswear in Nigeria is Adebayo Oke-Lawal, creative director of Orange culture.

Lawal, who's still in his 20s, recently had a in-depth chat with Pulse TV on his inspirations, journey so far, the Orange Culture movement and how he stays grounded.

According to Bayo, he started sketching since he was about ten for a store in East London and that’s how he got his start. He then moved on to work with Kiki Kamanu and gained a survival skills for working in the industry.

He attributes working endlessly and saving to being able to fund Orange culture as well. Bayo also has a degree in finance, although his parents were still concerned about fashion being a financially stable career path.

He decided eventually that he was going to start OC and decided to focus on menswear because he was stronger with that. He eventually got his masters degree in management from England.

In talking about the Orange Culture movement, he said he believed in progressive thinking and individuality, which is what drives the brand. He claimed that OC is about being yourself no matter what and that each piece isn’t just a piece but an individual story.

When asked about the process, Bayo expressed that it starts with a story or an inspiration, then several sketches that are trimmed down to the best, after which comes fabric creations, samples, presentations, linesheets/lookbooks. Then they send to buyers, as OC doesn’t have a physical store yet and the press and the orders begin.

Speaking on don’ts, he revealed he doesn’t subscribe to stereotypes, narrow thinking and making everyone happy. He derives joy, however, from spending time with his nieces, family, long time friends that keep him grounded, long walks, travels and books by Chimamanda Ngozi-Adichie.

Watch the interview below and let us know what you think.

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