Afrima To Showcase African Music, Culture at 2015 Fiesta

It is indeed an eventful year for the International Committee of the All Africa Music Awards, AFRIMA as the London Notting Hill Carnival enterprises Trust, LNHCET has signified interest in a collaborative relationship with AFRIMA and has given the prestigious African music awards platform a V-VIP invitation to be represented at the 2015 London Notting Hill Carnival, LNHC between Saturday, August 29 and Monday, August 31 to showcase the rich musical culture of African countries to the world in a letter signed by the LNHCET Communication Manager, Mrs. Deborah Alleyne De Gazon and the LNHCET Trustee/Secretary, Mr. Lewis Benn on July 20, 2015.

AFRIMA will identify with and participate at the 2015 London Notting Hill Carnival, LNHC, with a team of AFRIMA officials to showcase the 23.9 carat gold-plated award trophy and give out some of the awards collaterals which include branded T-shirts, literature and other memorabilia as well as propagate and communicate the objectives and vision of AFRIMA to an international audience. In addition, there will be a meeting between members of the AFRIMA International Committee and members of the LNHCET on September 3 in London to further discuss other areas of partnership and collaboration for mutual benefits.

Participation at the 2015 Notting Hill Carnival will bring the awards project in direct interaction with Africans and African music lovers in the Diaspora as an opportunity for every follower and fan of African music to take advantage of AFRIMA’s rich bouquet of events and the on-going voting process which commenced on Friday, August 21 to vote for their favourite artistes in the 29 award categories open for public voting.

The continental awards 2015 event calendar was unveiled at a joint cultural and media conference between the Africa Union Commission and AFRIMA on April 29, 2015 at the Africa Union Headquarters, Addis Ababa, Ethiopia. AFRIMA main awards ceremony holds in Nigeria on Sunday, November 15; this will be preceded by the Africa Music Summit on November 13, themed “Reviving the Business of Music in Africa”. The Summit is a platform for the African music industry stakeholders to engage and deliberate on how this industry can be nurtured and packaged in a way that adds to the GDP of the continent.

The Summit will also examine opportunities for job creation in the vibrant music industry as a tool for reducing poverty and insecurity in Africa. There will be the AFRIMA Music Village, November 13-14, an open, festival-style concert over a period of two days. Performing live each night will be different, high-selling African music stars bringing thrilling entertainment to more than 2500 audience members expected in attendance.