Guinness nigeria’s bold move supporting nigerian football.
For its flagship brand, Guinness, football is a key component of its consumer engagement. This stems from a profound knowledge of the passion and energy that unites Nigerians regardless of social background when it comes to football.
In celebration of this phenomenon, over 500 Guinness Nigeria staff decked in Guinness jerseys gathered as Mr. Real mingled with staff and management. Some lucky members of staff also walked away with the distinctive Nigerian jersey.
Speaking at the internal engagement exercise, Managing Director Guinness Nigeria Peter Ndegwa said:
“The warmth Guinness has enjoyed over the years in Nigeria is simply overwhelming. This is why we have continued to find new ways to celebrate an extraordinary people at the heart of an extraordinary sport with tremendous unification power.
Through #ShakuShakuForNaija, we celebrate the passion for football amongst ourselves as we bring more people together in support of our boys on the global stage this football season.”
Guinness Nigeria had initially debuted its campaign over social media through a viral trend featuring football icon, JJ Okocha and music superstars, Olamide & Mr Real. The campaign draws from a deep similarity of character between Nigerians and Guinness; both share a DNA that speaks to boldness, courage and a flair for the extraordinary.
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