By the end of the weekend, #CokeIsland and the #TastetheFeelingNG launch had reached almost 10 million persons and made close to 100 million impressions. All on Twitter.
Let’s not even begin to analyze the buzz on Instagram. The video and photo upload frenzy was infectous. We thought to do an analysis of how Coca-Cola achieved this milestone from its three-hour ‘Taste the Feeling’ launch in Lagos that Friday.
Taste the Feeling is the brand’s new marketing campaign message - a shift from its award winning ‘Open Happiness’ campaign. So, here are tips on how to create awesome social media reach.
First, get your event right, make it one-of-a-kind. Coca-Cola created a never-before-seen Island, tagged it #CokeIsland, created its very own geotag, kept the location hushed till takeoff and loaded it with fun from start to finish.
Second, inject another first on the event flow. Yemi Alade and 2Baba performed together for the first time ever, and we mean ever, on the #CokeIsland. If that does not make the brand an MVP, we don’t know what else would.
Third and final tip, don’t be shy, go ahead and invite not less than 100 A-List guests from across various fields. Let’s not forget the likes of Nigeria’s most-Googled personality, Olajumoke. This makes your event an all-inclusive one, no one is left out and you create a networking platform that is pleasantly different.
Now, that’s how to launch a campaign!
This is a feature by Coca-Cola.