Africa Magic, the continent's leading provider of world class African entertainment launched it's Igbo channel with a star studded event.
Africa Magic, the continent's leading provider of world class African entertainment, recently hosted a star studded event in Enugu to celebrate the new Africa Magic Igbo channel.
Hosted by ace comedian and Nollywood actor, Okey Bakassi, the glamorous event which held at The Dome had in attendance leading players from the Nigerian film and television industry including many who were instrumental to the industry's founding with early Igbo language content.
Veteran entertainers like Chief Peter Edochie, Onyeka Owenu, Bob-Manuel Udokwu, Eucharia Anunobi, Kenneth Okonkwo, Clem Ohameze and Francis Duru were present at the event which featured colourful displays of the Igbo culture.
Chief Pete Edochie, who opened the event with the traditional, symbolic breaking of kolanut, praised Africa Magic for their tenacity in making sure the Africa Magic Igbo dream came to reality.
The veteran actor who spoke entirely in Igbo, was assisted by Kenneth Okonkwo in the opening prayers and urged Igbo filmmakers to take advantage of the new channel to produce rich and enduring Igbo content.
Speaking at the event, the Regional Director, M-Net (West), Wangi Mba-Uzoukwu, said: "Africa Magic is renowned for providing entertainment made for Africa by Africans. We are renowned for telling the African story, and giving African entertainers a platform to show the world what they can do. We have demonstrated this with our channels, including the indigenous language channels which continue to promote the richness of Nigeria’s different cultures beyond the nation’s borders and we are continuing this trend with the Africa Magic Igbo channel.
Launched on the second of April, 2015, Africa Magic Igbo is a 24 hour general entertainment channel featuring the best of Igbo language content. The channel features magazine shows, movies, drama series and sitcoms, all showcasing the best of the Igbo culture. John Ugbe, the Managing Director, MultiChoice Nigeria, said: "At MultiChoice, we pride ourselves on being at the forefront of the development of the Nigerian film and television industry.
The star studded event featured elegant performances by an Igbo traditional troupe and stellar performances from artistes including Chidinma, Phyno, and Flavour, who closed the event with a medley of his hit songs. A highlight of the evening was when the elegant stallion joined Chidinma on stage in a spontaneous, unforgettable performance.