The Lagos edition of the first annual Africa Communications Week hosted by IE Business School and The Boutique Brand Communication Company (BBCC) to hold this month.

It will take place on May 25, 2017 at the Oriental Hotel Victoria Island Lagos.

The organizers aim to convene communications leaders from various backgrounds across the world, to ensure the most authoritative and comprehensive metrics to assess the role of communications in Africa’s development.

Powered by a virtual international team of multi-talented communications professionals, Africa Communications Week’s key objective is to encourage and engage communication professionals across the board to critically assess the role of the communication industry in Africa’s development.

"The continent is at a major turning point in its history. In order to harness the massive potential in human and economic resources for the future, we will have to turn inwards and engage in dialogue and nation building. The communications profession on the continent is well suited to this role,” explains ACW co-founder Eniola Harrison.

Each year around Africa Day, a series of conferences and events will be organized by communications professionals and organizations in Africa and across the world to encourage Africa focused communications professionals connect, engage and reflect on the role of communications in Africa’s development.

The Lagos edition of the event will feature a panel discussion on the Role of Communicators in Africa’s Development facilitated by Tomilayo Aluko. IE Business School Professor, Carlotta Garcia Abril will give a presentation on how narratives can be changed by social media.

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