Hennessy celebrates anniversary with art, music

fuad lawal

November 13, 2015 8:54 AM

Hennessy is marking its 250th anniversary with 250 hours of activities as a celebration of its strong heritage.

Cognac maker, Hennessy is marking its 250th anniversary with 250 hours of activities as a celebration of its strong heritage.

The 250-hour program is scheduled to hold for the whole stretch of the month of November.

It has several activities lined up, including club tours, crafted visit, private tastings and landmark celebrations in Lagos as it happens in different cities around the world including Lagos, Moscow, Shanghai and Johannesburg.

A grand Hennessy anniversary concert will be held to mark the end of the celebrations in Lagos.

Headliners R&B singer Praiz and Hip Hop Artiste Vector led other notable Nigerian acts in thrilling audiences at the Artistry concerts while activations for the club tours will be headlined by Afro-Fusion Headliner Burna Boy.

Hennessy began celebrating when it unveiled its 250th anniversary logo early in the year and set the ball in motion towards the November celebration events.

Also planned is the unveiling of a 250 blend – a special anniversary edition of the cognac which will be sold to a premium number of guests – only 360 bottles would be available in Nigeria.

Still in the works is what the organisers are calling 'The Time Barrel' which is the essence of the anniversary's theme.This will feature messages from lovers of the brand, stored through an interactive time capsule for future generations.

“The Time Barrel” invites everyone to “send a message to the future”, promoting Hennessy’s unique traditions of art, music and culture – The time barrel is a perpetual transmission of Hennessy’s evolution since 1765, and that of its consumers, what they believe in and stand for, from one generation to the next.

fuad lawal