This victory was awarded by the delivery of over 1 million pledges from a super intensive campaign across various touch points with best-in-class in-market/store and digital activation seen through by the Terragon Group.
According to the brand manager of Pepsodent Nigeria, Umoh George, he described the win as a major milestone for Nigeria, as it is the first time ever that an African country won in the global Oral Care Social Mission’s challenge with corresponding growth in market share and sales in the same period.
“This win has demonstrated that our social mission equals business mission. In line with Unilever mission to improve the oral health of ten million Nigerian children by 2020 through the Pepsodent Brush Day & Night schools programme. We are encouraging people to adopt the habit of brushing twice daily (morning and night) as a global best practice to healthy (oral-care) living” according to George.
The #BrushBrush campaign was the digital part of the World Oral Health Day 2016 campaign, trying to get people to take their oral hygiene seriously by promising to Brush Day and Night. A key success to this campaign was the digital execution by Terragon Group.
Congratulating Pepsodent Nigeria on this achievement, Anu Sanya, Head of Business and Strategic partnership, Terragon Group, said that while it was important to deliver a world class campaign, there was need to create executable strategies to address the set objectives - sensitize the general public on the need to improve oral hygiene.
”We are happy to be a part of the success story and we will continue to provide value for our clients as it’s our primary focus. This win is another step to show that that No One Knows Africans Like we do” she said.