Nse Ikpe-Etim launches skin and haircare brand; Eden's Theory.

The Nollywood actress and producer revealed the launch of the brand new artisan beauty brand co-owned by a UK based company. The actress decided to co- own the beauty business after getting comments about her skin and hair on regular basis.

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“People always ask about my skin and hair. Many of them assume that I use very expensive products, but I have actually always used natural oils and butters.” the actress Nse Ikpe-Etim revealed. “With Eden’s Theory, you get to retain the best bits of African butters while oozing some of your personality into a product of your choice.” she finished.

Ikpe-Etim who co-owns the range will also act as brand ambassador and spokesperson for the UK based company.

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The Eden's Theory products range from multi-functional hair and body products to skincare and fragrances. The range was one of the finalists at the 2016 Harrow Business Den in the UK. Eden's Theory is vegan friendly and renowned for their moisturizing and regenerating properties sourced ethically from cooperatives in Africa.

Would you be buying Nse Ikpe-Etim's hair and skincare products?