Lira has been announced as the new face of Bobbi Brown's South African Cosmetics 2016 campaign.

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The cosmetics giant revealed her natural beauty and confidence inspired choosing her as the first South African influencer. As part of her role as face of the brand, Lira (born Lerato Molapo) will appear on online promotional adverts as well as prints materials for the brand.

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“I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa.” She continues, “I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty" Bobbi of Bobbi Brown cosmetics revealed about choosing the singer as face of her brand in South Africa.

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What do you think of Lira as face of Bobbi Brown cosmetics?