Africa is the new cool, and brands are taking major advantage of it.
Maybelline LLC, branded as Maybelline New York, is a American makeup brand sold worldwide and a subsidiary of French cosmetics company L'Oreal. Maybelline, like many brand, is in the habit of amassing high profile stars and influencers like supermodels and actors.
Florence Ifeoluwa Otedola, famously known as DJ Cuppy, has joined the ranks as an IT Girl for the cosmetic company for Nigeria and Ghana.
She took to Instagram to announce the partnership, stating that it would allow her drive inclusiveness through the concept of Global beauty.
"Excited about my partnership with @Maybelline as an 'IT GIRL'💄My goal is to drive inclusiveness and project Africa to the world through global beauty. My experience in being a International DJ and Philanthropist provides a platform for me to touch many lives and empower women which embodies the values of Maybelline! #ToCuppyThisMaybelline#CuppyOnAMission"
In the photo, she wears a Maybelline #superstaymatteink in the shade ‘heroine’.
Congratulations to her!