Johnnie Walker, World’sNo.1 Whisky is celebrating Lagos and her people with a disruptive activation at the Admiralty Lekki tollgate: #ISeeYouLagos.
In marking this golden jubilee, Johnnie Walker, World’sNo.1 Whisky is celebrating Lagos and her people with a disruptive activation at the Admiralty Lekki tollgate: #ISeeYouLagos.
During this morning’s rush hour, commuters were surprised when the Admiralty Lekki toll barriers were declared open for free access. It is estimated that over 600 vehicles drove through the toll in 7-minutes.
Banker, Nonso works in the heart of Victoria Island but resides in Lekki, he said “I was excited to be home in less than 10 minutes. I got to save the most precious thing in my life – time. Thanks to Johnnie Walker”. Commercial bus driver, Wasiu added “I thought it was a mistake until one of the Johnnie Walker attendants handed me a ‘Keep Walking’ card”.
Adenike Adebola, Portfolio Director, Spirits and RTD, Diageo Nigeria, commented on the activation, “The #ISeeYouLagos activation is a free toll gate access aimed at providing surprise zero-toll to commuters at random. Johnnie Walker aims to celebrate the resilient and persevering spirit of the people of Lagos. We want to use this opportunity to say ‘we see you’ and Keep Walking”.
Since the activation commenced 48hours ago, approximately 2400 motorists have enjoyed the random ‘HotTime’at various times. There are more surprises to come before the last ‘HotTime’ takes place on Saturday, 27th May.