Outreach to host communities

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April 21, 2016 5:24 PM

SPAR Nigeria is fast becoming the country’s number one hypermarket. Run by Artee group in Nigeria, SPAR is recognized as the largest chain of retail stores in the world.

SPAR volunteer fitness instructor takes learners on a brief training session

With stores in over 41 countries worldwide, 11 of which are in Africa, and seven in Nigeria, SPAR has always had a vision for investing in the lives of the people who live and work in SPAR communities. Such outreach is common practice for SPAR stores.

"SPAR is a family business and Nigeria gave our family the opportunity to develop the company and to develop ourselves in the process. It is vital to give back to Nigeria as a whole and specifically to our local communities. We want our SPAR brand to just continue to do bigger and better things for the livelihood of our customers and for Nigerians in general.” - Karan Keswani, General Manager.

Recently, SPAR put smiles on the beautiful faces of learners, teachers and caregivers at Radiant Achievers Schools Jakande, Lekki. It was a day of community outreach that engaged actual SPAR shoppers who volunteered to spend a day at the school; providing the school with nutritional surprise packages of freshly baked loaves of bread, butter, fruits, juices and water. The children were also treated to fun work out sections by a fitness instructor.

As SPAR expands operation in Nigeria, it also strives to heighten its interaction with its host community. Corporate Social Responsibility is paramount in building and maintaining stakeholder trust from the beginning of a company’s presence in the community.

It strengthens consumer-client relationships and helps ensure long term success for both the business and its host community. SPAR has long recognized that investing in customers beyond the store doors is a key to investing in both its own, and in the local community’s future.

'Adding value beyond limits' remains SPAR and ARTEE Group’s stance even in the face of industrial challenges that may have inhibited other brands.

This is a feature by SPAR.

Watch full video of the event below.

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