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You Know I'm Just Joking by Ayomide Tayo Skin bleaching is for insecure people

Skin bleaching is big business in Nigeria and the people who change their skin are largely insecure.

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Bleaching cream play

Bleaching cream

(Amazon )

"You dey bleach o, you dey bleach" goes that song 'Yellow Fever' by the great one himself Fela Anikulapo-Kuti.

Some three decades later, dancehall star Patoranking and rap superstar Olamide would touch on the same topic. 'Bora' is the title of the song and it's a remix of sorts of Chris Brown's 'Loyal'.  The song asks women who look like ghosts why they bleached their skin?

On Monday, March 20, 2017, a screenshot from the TV channel TVC went viral. The screenshot showed the top African countries whose women undergo bleaching. I am sure you will not be surprised if I told Nigeria was first on the list.


The percentage of women in Nigeria who bleach according to that data looks very wrong. It claims 77% of Nigerian women bleach which means 8 out 10 Nigerian women have changed their skin colour. That statistic sounds a bit too extreme.

We cannot however deny the fact that bleaching is huge in Nigeria in these days. Back in Fela's day it was a trend but now it is the norm. There are women who were black as coal and now white as snow roaming the streets of Lagos and Abuja. There are millions of women who can't post throwback pictures on social media because of how different they looked back in the day.

Please, don't ask me to mention the names of our dear celebs who have bleached. I have entered enough trouble this year and we are just still in the month of March. All I can say is that its by their dark knuckles you shall know them. A word is enough for the wise.

Dancehall legend Vybz Kartel before and after bleaching. In Jamaica, bleaching is also a huge deal play

Dancehall legend Vybz Kartel before and after bleaching. In Jamaica, bleaching is also a huge deal


I am not here to sugarcoat anything. Skin bleaching is stupid and the people who do it are insecure and have low self-esteem. That's not a fact. It is my opinion.

Yes, the bleaching community tells us that Nigerian men prefer light skinned women and that is why bleaching is prevalent these days. That's a rubbish excuse. Black women get a lot of love too. Naomi Campbell is one of the world's most famous models and she is as black as crude oil. How about Alek Wek or Lupita Nyong'o?

Alek Wek play

Alek Wek



People who bleach project their insecurities on the society to change the narrative. You bleached because you thought you were not good enough as a black person. Stop lying on the preference of men. Dark skinned women are getting loved up and married every single day. Don't hide your inadequacies with bleaching.

Funny enough bleaching is no longer exclusive to women. Bobrisky and Pela Okiemute are two guys that we know have bleached and are also in the business of selling bleaching creams. I don't have any respect for a man who has bleached his skin except for Michael Jackson.  Unless you can moonwalk and release an album as successful as Thriller, your bleaching makes no sense.

Bobrisky play




Bobrisky and co are agents who are peddling the 'black is not beautiful' movement and deceiving people into changing their skin colour.  It's vain attempt and there is nothing to gain apart from weird looks and covered nostrils.


Don't get me wrong. While I hate skin bleaching, I see nothing wrong with skin evening. Some people are born with uneven skin tones and want to have a balanced skin tone. That's no issue. Changing your dark skin into some ghostly, milk tone to look more attractive is just wack.

Artwork of Fela's 'Yellow Fever' record play

Artwork of Fela's 'Yellow Fever' record

(Amazon )


The reason why skin bleaching is big business now is because a lot of people are insecure. The sad thing is bleaching won't wash away their insecurities.

"You dey bleach, o you dey bleach

African mother

You dey bleach, o you dey bleach

Sissi wey dey go

Yellow fever

Stupid thing

Yeye thing

Fu*king thing

Ugly thing

Yellow fever

You dey bleach, o you dey bleach

African mother

You dey bleach, o you dey bleach

Sissi wey dey go

Yellow fever" - Fela Anikulapo- Kuti.

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