Rap music has always made pop culture references in its music.
Drake's 2016 album '' is choked with many American pop culture references. On the ''' album Jay Z jumped on the twerking phenomenon sweeping white America by name checking Miley Cyrus who was the poster child of white chicks twerking on the song 'Somewhereinamerica'.
In Nigeria, there is no better curator of popular culture than the King of the streets, Olamide a.k.a Baddo.
Over the sizzling, Major Bangz produced 'Owo Blow', Olamide raps "Ahh alaye t’o se googo [googo]/Action po o, bi Ogogo [Ogogo]/Ayobo se you go go?/Gbenusi no be Atenu/Ye e ta’akoto" on the bridge of the song.
The bridge references the classic Yoruba flick titled '', a trilogy directed by one of Nigeria's best directors Tade Ogidan. The first instalment of the movie was released in 1997. and came out between 1997 and 1998.
Movie buffs have hailed Owo Blow as a perfect crime thriller. Low-key Owo Blow could also be the best trilogy from the Nigerian movie industry. The movie highlights the erosion of the middle class in Nigeria in the 90s and an upright man's struggle to fight corruption. The casting was superb and it helped blow up the career of Taiwo Hassan and start the career of actor Femi Adebayo who is now a superstar. Taiwo Hassan by the way is a bonafide Nollywood legend.
Taiwo Hassan played the role of Ogogo, the good thief, in the movie and thanks to the popularity of the movie the name stuck. It is a popular trademark of the Yoruba movie industry to name its actors after the character they played in the movies that led to their breakthrough e,g Baba Suwe, Sikiratu Sindodo, Oga Bello etc. This is why Taiwo Hassan has been called Ogogo since 1997.
To the new school Twitter thumb pushers, Olamide's bridge might not have made sense to them but children of the 80s and 90s can't help but marvel at the rapper's wordplay and Nollywood reference.
Olamide (who was born and raised in the slums of Bariga) was eight years old when the movie came out and most likely he must have watched Owo Blow. The movie reflected what many people including the ones in Bariga were going through at that time. Olamide came out of the same improvished condition portrayed in the trilogy to become one of the biggest rappers from Africa's most populous nation.
In 1999, armed robbers invaded the Olamide's family home and nearly killed his father. After this jarring experience, Olamide made the decision to be a man and start grinding. He revealed this on the song '1999' off his fourth studio album '' released in 2014.
Curating pop culture through his rhymes is one of Olamide's strengths. He knows how to jump on trends and sprinkle pop references all over his music. Owo Blow is just his latest pop curation and his most bold one yet. It wouldn't be bad for the movie to be shown in cinemas for a new generation.