Xiaomi smartphone launches in Nigeria through online partnership with Jumia

MIA Group today announced that it is launching two of Xiaomi’s iconic smartphones in Nigeria, which will be made available on e-commerce website Jumia, its exclusive online partner for the launch. Valued at $45 billion, Xiaomi has now positioned itself among the smartphone giants of this world, becoming the world’s fifth-largest smartphone maker in just five years. It creates highquality smartphones with remarkable software at amazing prices.

MIA Group and Jumia well intend to take Nigerian consumers by storm in this market of immense opportunities: 30% of the 140 million phone subscribers in Nigeria own a smartphone, and smartphone sales for 2015 are expected to reach 12 million.

Jeremy Doutte, CEO of Jumia Africa, expressed his enthusiasm regarding the partnership: “We have seen such a strong appetite for quality smartphones in Nigeria that we look very much forward to providing consumers with more high-end smartphone options at incredible prices”.

Redmi 2 and Mi 4 will be introduced in the second week of November 2015 to Nigerian consumers through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000 respectively. Tech fans and connoisseurs will surely appreciate Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s flagship phone, Mi 4, has a gorgeous design with a precisely engineered stainless steel frame.

It comes with a 5” IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP camera for great selfies. With its excellent pricequality ratio, Mi 4 will surely appeal to users in Nigeria. RJ van Spaandonk, President of MIA Group, the distribution group for Xiaomi in Africa stated: “We see Nigeria as a key country for smartphone growth and we are excited to be partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.” Jumia’s upcoming Black Friday on Friday the 27th of November, soon after Xiaomi’s launch on the e-commerce website, will very likely give the brand a tremendous head start in the game.

About MIA Group

After having represented key technology brands in Africa for over a decade, MIA Group was purposefully established by its principals to bring high-end, but keenly-priced, personal mobile technology within reach of most Africans, realising that affordable smartphones and associated accessories and services are a key driver for both personal wealth and wellbeing as well as economic growth on the continent.

About Jumia

Jumia is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Retail Awards in 2013 in Paris as the “Best New Retail Launch” of the year.

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