In affirmation of the company’s culture of fun and excitement, the Company attracted an unprecedented number of consumers, in the ongoing consumer engagement as huge crowd of audience were thrilled to the superlative, energetic and electrifying performances of local sensation Small Doctor, Dremo, other local artists and the dexterous moves of the La Casera dancers.
The Thrill Trail arrived Lagos with tons of refreshments, energy and fun even as consumers also had a chance to win fantastic prizes in the various dancing and quiz competitions that were organised by the La Casera team as well as free samples of cool and refreshing La Casera Apple Drink.
Addressing the consumers in Ojuwoye Market, Mushin Lagos, the Marketing Manager Mr. Benson Abraham, noted that the activation drive confirms the company’s commitment as a corporate citizen to delight its consumers, engage them in their environment and stir up their passion for the La Casera Apple drink.
According to Abraham, “This is a very important period for our brand as it provides us with a unique opportunity to interact with our consumers. We want to put a bottle of ice cold La Casera in the hands of every one and allow everyone relish the real taste of our Apple drink as La Casera remains the only Apple drink with real Apple juice in the Nigerian CSD Market.”
He also stated that the consumer engagement affords the company the opportunity to get feedback from its teeming consumers and neigbourhood stores in all locations visited around the state, and this creates an opportunity for the brand to get closer to the consumers while fulfilling its promise of fun, excitement and refreshment.
Location already visited by the La Casera thrill trail includes, Abeokuta, Panseke, Oyo, Ogbomosho, Ilorin, Ore, Akure, Ekiti, Oshogbo, Ilesha, Iwo, Ibadan while it continues on its journey to different locations across Lagos State like Agege, Ikorodu, Oshodi, Iyana Ipaja, Ketu, Igando and Ikeja, with the promise of energy, refreshment and fun to the teeming consumers of the popular La Casera Apple Drink.