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This phenomenon is 11 letters; it comes once in a year. Whenever it comes around, it is frenzy all over the internet. What is it? Guess right and win a N5,000 voucher. Click here to place your answers in the comments session of Jumia Lounge.

Visit Jumia.com.ng or download the Jumia app, subscribe to our newsletter or follow our social our social media platforms because the movement is rife.

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