Diddy proves that he's quite the versatile business man as he announces the launch of his new tequila brand
Sean Combs aka Diddy is no doubt a very busy man. In addition to being a hip hop artiste, record label owner, designer and business man, the "Bad Boy" records boss has now added the title of tequila master or shayo master; if you may, as he has announced the launch of his new Tequila brand called "Deleon".
Deleon which was already an existing tequila brand was bought over by Diddy's Combs Wine & Spirits also forming a joint partnership with leading liquor producers, Diageo for the repackaging and production of Deleon.
This will not be Diddy's first foray into liquor as he had previously worked with Diageo for the production of the hugely successful vodka brand, Ciroc.
Through the years, Diddy has remained one of hip-hop's richest men, branching out into several business while still maintaining a footing in music/entertainment.
So what do you think about Diddy's latest business venture? Will it be as successful as the others or perhaps will this be even more successful?