Fashion shop named ISIS forced to re-brand after owner is harassed

The entrepreneur, who is known as Chen Hong, claims that she hadn't heard of ISIS when she established her brand.

Fashion shop named ISIS forced to re-brand after owner is harassed

A shop owner in Shenzhen, south China, has reportedly been forced to re-brand after receiving endless phone calls about her business named 'ISIS', because of its connection to the terrorist sect.

The entrepreneur, who is known as Chen Hong, claims that she hadn't heard of ISIS when she established her brand.

All the same, when photographs of her shop surfaced online, she received a lot of negative publicity and harassment.

Investigators also brought the shop owner to the police for further questioning, revealing that she had no connection to terror group ISIS.

According to People's Daily Online, Chen Hong has revealed to reporters that she did not know of ISIS when she branded the business three years ago.

The brand is supposed to stock high-end clothing for women and has no connection with the terror group.

At present, Chen Hong is yet to decide on what her new brand will be.

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