Based on the success of BLACK GIRLS ROCK! in the United States, Bond plans to bring the same model and her progressive campaign to Africa.
Beverly Bond, founder, CEO and executive producer of BLACK GIRLS ROCK!, has announced the launch of BLACK GIRLS ROCK! AFRICA TM (BGR! Africa).
Bond made the announcement at the maiden edition of BET Experience Africa in Johannesburg, South Africa on Saturday 12 December 2015.
Based on the success of BLACK GIRLS ROCK! in the United States, Bond plans to bring the same model and her progressive campaign to the motherland through her newly launched multifaceted digital, media, and lifestyle platform.
“The purpose of the BLACK GIRLS ROCK! AFRICATM platform is to recognize, support, and celebrate the diversity and dynamism of Black women in Africa and the African Diaspora,” the organization’s founder said.
“BLACK GIRLS ROCK! AFRICATM will tap into our growing international market by illuminating the vibrant cultures and valiant narratives of our African sisters who are (s)heroes and trailblazers”.
BGR! Africa will be partnering with community-based organizations to spearhead outreach initiatives in Africa. Bond is also collaborating with Viacom International Media Networks Africa/BET (Africa) to establish a pan-African BGR! awards show in 2016.
BGR! AFRICA has already kicked off activities. Over the weekend, at the BET festival, it hosted a BLACK GIRLS ROCK! session which featured live interviews with Tanzanian supermodel Millen Magese, radio host and style icon Bonang Matheba and actress Nomzamo Mbatha.
The philanthropist who is also a DJ opened the urban music festival’s closing concert which featured top African acts including Flavour, AKA and Diamond Platnumz as well as international acts Mary J. Blige, Raphael Saadiq and Maxwell.
Found in 2006, BGR! Is a versatile movement committed to shifting the culture of media images and empowering women and girls.
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