The new video is being used to promote the #MyFutureStartsToday initiative; which aims to challenge and empower young women to be the best at whatever they do.
Most Nigerian girls are used to hearing statements like: “That is not a job for a girl”, “Why don’t you just think like a girl!”
These words find a way of limiting most girls, keeping them from aspiring into exciting and high-profile professions.
It is therefore not unexpected that two out of five Nigerian girls think that there are some jobs designed for girls and some for boys.
They also soon begin to build aspirations based on these popular opinions held by the society.
The new #MyFutureStartsToday video from Always, the leader in global feminine care is a good conversation starter which aims to urge girls and women get empowered in order to live their life to the fullest, and to maximise their greatest potentials.
You too can join the Always #MyFutureStartsToday initiative by tweeting about it using the hashtag #FutureStartsNow.
You could also encourage school girls between the ages of 11 – 16 to write an essay on 'My Future Starts Today: My Dream Career' which is to understand what is stopping them from achieving their dream.
Find out more at: www.facebook.com/alwaysnigeria
This is a feature by Always Ultra.