To last 66 years in business, there must be key consistencies that the renowned brand has been able to uphold.
It can be said that employees determine the success or failure of an organisation. It takes an excellent human resources team as well as calculated strategies to ensure the effective sourcing of talented, committed, dedicated and loyal employees. To retain such people when they’re found must also mean that Guinness does a fantastic job of valuing and looking after their employees.
Over the years, Guinness Nigeria has provided a high level of innovative products that consumers can relate with. They have been successful in understanding changes in consumer behaviour which means they have been able to introduce products that are culturally and socially relevant.
Corporate Social Responsibility has been a significant part of Guinness Nigeria’s business operations over the years. They have evolved from being known as just a drink brand, to a brand who takes care of the community. With initiatives such as the Guinness Eye Centres, and Water of Life, they have restored hope to people, enriched communities and ensured sustainability.
Consistency in quality can determine the lifespan of a brand, and Guinness has seemingly mastered this art. They have managed to focus on continual improvement and achievement of world class standards through the use of a highly trained quality team and state of the art technology. Their products have won Grand Gold, Gold and Silver medals at the World Monde Selection competition and were subsequently awarded the International Quality trophy for high quality beer.
Guinness is passionate about their customers and consumers and this can be seen in their determination to provide beverages that people all over the world can enjoy. In spite of making themselves a universal brand, they have still been successful in remaining culturally relevant. Nigerians see a brand that is especially made for them; a reason why many people like Guinness which in turn has definitely contributed to its success as a brand.
Customer loyalty is just as important as hiring the right employees as they are essentially what keep the company alive. Guinness has successfully been able to capture the hearts of customers globally and in return, these customers have a long lasting affinity to the brand.
Guinness Nigeria symbolises celebration and joy and we believe reaching 66 is more than enough of a reason to celebrate. Happy Anniversary!
This is a feature by Guinness.