Major label launches in Nigeria, recruits local music executives
Universal comes through a year after Sony Music, a major competitor opened an office in Lagos.
Universal Music Group is the global music leader, with wholly-owned operations in 60 territories. And the company is launching in Nigeria, with an official announcement planned any time soon.
Specific details are not available, but according to trusted sources, the entire Nigerian operations is headed by local music industry professionals. Ezegozie Eze, who is a seasoned music business expert, talent manager and A&R professional, will be leading the team.
Another interesting member of the team is Lanre ‘Elbama’ Onipede, who joins the company after his stepping down from his role at Viacom as MTV Base Talent Manager. Former Trace TV Head of Campaigns and Branding, Betty Anthony, will serve as Marketing Manager. Bayo Fatoba, a seasoned event expert will lead Event Operations. And Korede Ogunyomade, will lead the A&R efforts of the group.
Sources reveal that this is only the first set of team members, more will be recruited to grow the team in the coming months.
The team were in South Africa recently for meetings, with photos shared on social media. An official announcement is expected to be made very soon.
A subsidiary of Vivendi, UMG is the world's largest recording company, boasting about 20 record labels, including Capitol Records, Interscope Geffen A&M Records, Island Def Jam, Motown Records, UMG Nashville, and Verve Music Group. Its popular artists include Justin Bieber, Mariah Carey, Rihanna, Sting, and Kanye West, among many others. Its Universal Music Publishing Group is the world's largest music publishing house, with more than a million copyrights under control. UMG owns the largest catalog of recorded music in the world.
Pulse has reached out to Lanre Onipede for comments.
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