ADVERTISEMENT

Spotify annouce SIO as new addition to the Equal Africa Programme

Spotify has announced South African artist Sio has the new addition to its EQUAL Africa Programme aimed at spotlighting female artists across the continent.

SIO is Spotify's Equal Africa Artist for August

The EQUAL platform has allowed Spotify to give selected female artists across the continent the opportunity to take their music to a larger audience by providing them with the tools needed to advance their careers.

Speaking on Sio's announcement, Spotify’s head of music for sub-Saharan Africa, Phiona Okumu says “Sio is a breath of fresh air and a welcome addition to the EQUAL programme. Her effortless contribution to several genres has put her in a class of great contemporary African artists actively creating on the continent today. It is our hope that other young women creators see this as proof that their talents can and will be recognised and supported.”

31-year-old Siobhan King, better known by her stage name Sio, was born in Johannesburg, South Africa. She is a storyteller through music, poems, performance space, design, and interpretation. Her adaptable voice and distinct ability to switch between musical styles such as Dance, Deep House, and Electro distinguish her as a spectacular artist in a new era of music.

On becoming a Spotify Equal Artist, SIO had this say:

ADVERTISEMENT

“As a female artist, it’s difficult to carve your own path in a world where that path has already been dictated to you. To be nonconforming and true to yourself is an act of rebellion. I’ve learned that that is the only way to navigate the male-dominated world, especially the music world - to be a woman as defined by me.”

Sio is grateful for the opportunity to get her song to a bigger audience and she intends to take advantage of the opportunity in taking her career to the next level.

“I’ve taken it upon myself to challenge the ways women are marginalised in the music industry. That’s why I am honoured to be an Ambassador of EQUAL. I am excited about the spotlight it gives me and my music, as well as the many doors and opportunities it will afford me.”

As part of the programme, SIO's music will be playlisted and spotlighted under Spotify's Equal Africa and Equal Global programmes.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Oscar Heman-Ackah releases 'Finding Messiah' teaser — it's too good

Oscar Heman-Ackah releases 'Finding Messiah' teaser — it's too good

Sony’s Creators Convention redefines creative landscape for content creators

Sony’s Creators Convention redefines creative landscape for content creators

Eniola Ajao apologises for naming Bobrisky best-dressed female at movie premiere

Eniola Ajao apologises for naming Bobrisky best-dressed female at movie premiere

NFVCB wants to stop skits, Nollywood films from encouraging crimes

NFVCB wants to stop skits, Nollywood films from encouraging crimes

Ebuka Obi-Uchendu knew he'd marry his wife a month into their relationship

Ebuka Obi-Uchendu knew he'd marry his wife a month into their relationship

Candy Bleakz raises her artistry on 'Better Days' EP

Candy Bleakz raises her artistry on 'Better Days' EP

Whoopi Goldberg has confirmed a 'Sister Act 3' is in the works

Whoopi Goldberg has confirmed a 'Sister Act 3' is in the works

Mardeee set to release highly anticipated single 'AWAY' on February 23

Mardeee set to release highly anticipated single 'AWAY' on February 23

Adesua Etomi pens heartwarming note to hubby Banky W on his birthday

Adesua Etomi pens heartwarming note to hubby Banky W on his birthday

ADVERTISEMENT
ADVERTISEMENT