On December 7, 2021, Nigerian singer, Simi took to her Instagram page to voice her frustration about how upcoming artists use social media - especially Instagram.
She said, "You're a serious growing artist and you only have three posts on your page? A picture of the sunset, one of aeroplane and one of your shoe. Caption: Lost but don't find me. Nothing with your music in it. That's not a great look. If you want it bad bad, always sell yourself. Leave the mysterious shit for when you've won. Even then, leave it alone."