Shazam has unveiled its annual Predictions 2023 playlist, a 50-track selection of artists that are perfectly poised to have a breakthrough year. Additionally, Shazam is spotlighting 5 artists from the list who have the potential to break out globally in 2023 and, for the first time, 5 artists who are gaining popularity regionally. Based on Shazam’s uniquely predictive data and algorithms, and coupled with the expertise of Apple Music’s global editorial team, this incredible selection of artists show early indicators of future growth — early and consistent momentum in Shazam activity, as well as discovery trends in more than one country.
Carter Efe & Bayyani among Shazam's 50 artist to watch in 2023
Every day, Shazam receives tens of millions of requests from users around the world who want to know more about the artist behind the song they’ve just discovered. These Shazams can come from anywhere—social media, car commercials, coffee shops, the mall —making them a powerful tool for predicting the next class of global superstars.
Looking back at last year’s predictions, Shazam demonstrated, once again, its ability to uncover talent from every corner of the world earlier than any other service. Artists like the incredible Ayra Starr, who was one of Shazam’s five featured predictions last January, made Shazam’s Global Top 10 in October and is now being heralded as an artist to watch in 2023 by other platforms. Looking at streams, several listed artists saw their plays more than double on Apple Music worldwide from Dec. 1, 2021 through Nov. 30, 2022, compared to the previous 12 months, including Ivan Cornejo (+329%), DannyLux (+189%), Mina Okabe(+217%), La Zarra (+308%) and Lojay (+696%).
Overall, around half the artists featured in the Shazam Predictions 2022 playlist made Shazam’s Top 200 National charts and Apple Music’s Daily Top 100 charts. These artists were featured on 44 Shazam charts and 148 Apple Music charts. Three artists made Shazam’s national Top 10 and 13 made Apple Music’s. And two artists made national No. 1 on Shazam, and seven did the same in Apple Music, showing a plethora of amazing accomplishments by these artists over the course of 2022.
This year’s selection represents another remarkably global and diverse group of talented artists, hailing from all corners of the globe including Japan, Colombia, Spain, France, and Nigeria.
Listen to the Shazam Predictions 2023 playlist exclusively on Apple Music worldwide at apple.co/shazampredictions23
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