When news filtered in about plans by Reminisce to bring his other colleagues onto a new song called 'Local Rappers', many a fan read with joy. But the execution of that project leaves us with little happiness.
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Street is the new cool, and in Olamide, Phyno and Reminisce, we have found the icons to represent the Nigerian indigenous Hip hop. With hits after hits, and a long trail of success, they remain peerless at the top of the Nigerian music industry.
But on their joint track, they failed…and they did that spectacularly.
When news filtered in about plans by Reminisce to bring his other colleagues onto a new song called local rappers, many a fan read with joy, a smile and comments that can be summed up as ‘what took you so long?’.
The name was perfect. ‘Local Rappers’ is really meta. An apt derogatory term, which has been used by many to cast aspersions on the concept, quality and standard of music made by indigenous rappers.
The timing was perfection itself. 2015 is still wet behind the ears, and what better way to get create the right buzz, than to have a song which symbolizes the emergence of indigenous music makers at the pinnacle of Nigerian art.
‘Local Rappers’ was expected to be the song that cemented the status of Olamide, Reminisce and Phyno. The concept was crafted to consolidate the current supremacy enjoyed by indigenous rappers, and take shots at the conventional rappers who model their style after their Western counterparts.
Simply put, the song was meant to be more than a song. It was to be an attitude, an anthem, a lifestyle, and a tangible inspiration to all aspiring indigenous rappers who would have something to hold onto lyrically as a fusion of the very best.
But that was not to be. ‘Local Rappers’ turned out to be fairly normal song which talks about the current success enjoyed by indigenous rap over the western influenced movement. A huge amount of bragging was thrown in and in all nothing iconic of note was mentioned.
The delivery from all parties in the song isn’t befitting of an iconic song. Collectively, the lyrical flow lacked zip and industry. Sounds like they all glided through the session, with the beat caressing them all in and soothing their nerves.
Even the sampling from the intro was not reassuring. Phyno even sounds a bit off. What happened in that studio!
The positive on this track remains in the concept, not the delivery. These rappers understand their current status, and with this new song, we can all have a single material that defines the current crop of hip hop leaders.
And they also score marks for making each other available, and supporting themselves. That’s brotherly love right there. Kudos on that score.
But away from those two points, our three ‘Local Rappers’ were lazy on this new song.