Ice Prince, the rapper with the master plan

The guy has survived the onslaught of memes, hashtags, and criticisms to become not only a successful rapper but easily the most profitable rap brand of our dear continent.

Ice Prince with Jay Z.

Ice Prince, the multi millionaire rapper from the stable of Chocolate City is a walking testament that hard work and belief are the ingredients needed for success. Starting from the streets of the cold city of Jos with nothing but a prayer, and dream, Ice Prince is arguably the most premium rap brand in Africa.

The guy has survived the onslaught of memes, hashtags, and criticisms to become not only a successful rapper but easily the most profitable rap brand of our dear continent.

You can make a case for the cool and fresh AKA from South Africa. Yeah, AKA is blossoming but Ice Prince is still three or four steps ahead of him. AKA just had his first song on the BBC 1Xtra playlist. Ice Prince did that two, three years ago. Panshak Zamani has performed in various countries in Africa. That part of AKA's game started little over a year ago. While AKA is gaining points, and moving up the ladder, Ice Prince is sitting on the throne.

I do not know if I have written this story before, but I can't recall ever writing it. Allow me take you down memory lane. Six years ago, a skinny boy fresh from J Town, stepped into the hallowed offices of Hip Hop World. My boss then Ayo Animashaun was planning on creating an online radio station called Street Hop. The young J town native was applying for the position of a studio engineer for the station.

After his brief interview he did not get the position. A couple days of prior I saw him perform alongside M.I at a small rap show in Ogun state. They performed 'Blaze' off . That was the first time I met Ice Prince. Leaving the Hip Hop World office that sunny day, I never would have imagined that Ice Prince would be rubbing shoulders with one of the greatest rappers of all time.

The good book says "Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank." Ice Prince has ignored the negativity thrown at him, and built an empire. Today he is before rappers and celebs that we idolize.

Haters might brush his meeting with Jay Z as the lucky opportunity of a Nigerian artiste bumping into a legend. That's a little man's way of looking at it. The global music industry is quickly spreading its tentacles into Africa. Global music brands and labels see Africa as the last frontier, the untapped land of riches. Ice Prince's globe trotting and landing features with French Montana, Wale, Chipmunk, Joel Ortiz, and others isn't a vain show of his connections and wealth.

The guy is plotting and scheming to be at the front line when global music empire finally descends in Africa. Who says Roc Nation Africa can't happen? Think about it. At Ice Prince's Industry Nite event last year, he acknowledged the presence of a Roc Nation executive. Ice Prince has the look, and sound to get an international recording deal with any top label overseas. Ice Prince knows how to market rap better than anyone now. This makes him easily the most marketable in the league.

After conquering Nigeria, and Africa, the world is most likely in his sights. My bet is on the guy who came to Hip Hop World that day to wave the Nigerian flag in America and Europe. A true hustler pushes his business to new frontiers, and that is what Ice is all about.

Allow me quote the greatest hustler in the rap game Jay Z. "Young Carter, go farther, go further, go harder. Is that not why we came, and if not then why bother." Ice Prince has the master plan, and watch him play it out.


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