Album – “Oba Orin”
Producers – Mr Ejor, Ben Jossy, Black Jerzey, TMode, Young Jonn, Metro On D Beat, Weird One, Psalm Jazzy, Luminary Beat,
Record Label – Next World Music (2016)
Duration - 79 minutes
Jaywon returns to the mainstream, a man completely purged of his association with the minimalist Kennis Music. With a number of releases under his belt, the singer seeks to find new life in an industry where truth is scarce, and graces are a rare find.
That industry now has Jaywon’s sweat and blood packaged as music for fans to feel, listen, appreciate, and most primarily accept him. With singles failing to truly fly, the singer who traverses the Western indigenous sounds to find pop relevance is currently chasing the industry, and showing love with his content.
Would the industry reciprocate that feeling? Would he be received with arms wide open? Will happiness reside in his corner and bring in the commercial profits that is fundamentally a sole objective of the Nigerian showbiz terrain.
Everyone watches on, only time will tell.
21-tracks and brimming with content, Jaywon divides the album along the lines of life lessons, conscious vibes, romance, love and general living. Listening to Jaywon can be overwhelming sometimes. Not because he is cluttered or clichéd; quite the opposite. The singer’s album “Oba Orin”, is lovably simple, and telling of various subjects, which is percussion-heavy and much more.
Jaywon finds musical poetry in the mundane and frustrating parts of life. He is so fiercely real, so unapologetically himself to the core, and it's incredibly refreshing. It feels as though there are no outside influences for this album, no pressure to perpetuate a certain trend (although you can say he panders to elements of mainstream and local influences).
The record takes tokens of a typical Nigerian on the rise - affirmations, fighting off haters, the sweaty appeal to God’s favour and even a fiery Modenine, Seriki, Reminsice, and Reekado Banks who come on where he is needed on the dance track ‘Gbadun’. The album is guitar-heavy, with many songs giving you the impression that this album was not made for earphones and solitude. It was crafted for Owambe parties, with buxom women spraying wads of cash and sweaty, and the men digging into chunks of meat. ‘Paraga’ aptly supplies the drink and the music for this.
Mixing all of these with great songwriting skills, and this immersive world-awareness, ‘Back to Sender’ with Vector is what perfectly sums up what this album aimed to achieve. It is perfectly astute, passively-aggressive, and accurate in telling of the mindset of upwardly mobile Nigerians heavily invested in this society where your friend might just be your boogeyman. This is personal and insightful.
There cannot be nothing bad in that feeling.
3-Worth Checking Out