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Kendrick Lamar 'Loyalty' ft Rihanna [Video]

Kendrick Lamar is out with another mind boggling visual for one of the singles off his ''DAMN'' album.

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Kendrick Lamar and Rihanna are a fantastic pair in video for 'Loyalty'.

The song dwells on the importance of staying true and loyal to a cause - whether it be a person or thing.

"...No switching sides when something wrong." a line in the song goes.

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