Platform set to launch music channel

Simply called @Music, the channel aims to capture and spread moments from a variety of artistes. It will seek to highlight the momentary activities of artistes, giving their fans ample entertainment and education.

 

Instagram has revealed plans to launch a new music channel.

“For the past four years, we have become the home for artists big and small—a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” said Kevin Systron, CEO and founder of Instagram.

The new channel will not only be exclusive to major artists, but also up-and-coming talents from around the world. It also won't be exclusive to just musicians, but will also include moments from music photographers, album illustrators, instrument makers, and more.  As of now, Questlove has already been mentioned as an artist who will be featured on the page in the coming weeks after today's launch.

“We’re looking to break artists,” said Alex Suskind, music editor at Instagram, told Buzzfeed. “One of the things we’re focusing on is emerging and unsigned talent who are using the platform to share their music and their stories in a unique way.”

The monetization plan for the channel is still unclear, but according to sources, exclusive content with artistes is a possibility.

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