African Superstar singers, Wizkid and Tiwa Savage have just had their endorsement deals with global beverage company, Pepsi, renewed for another 5 years.
The two Nigerian entertainers were initially signed on as Pepsi ambassadors two years ago, on a one-year multi-million Naira deal , which was extended for another year until last year (2013).
Pepsi took a chance of signing Tiwa back, trusting her efforts even though she hadn’t released an album, thus making her the first female act to represent the global brand in Nigeria.
This new lucrative 5-year deal was negotiated by Paul Okoye of management consultancy company, Upfront & Personal, and he revealed the news of the contract extension by posting a photo on his Instagram page, which shows Tiwa Savage, Wizkid, and a white Caucasian female brandishing a can of Pepsi. The photo had the caption, “Best ambassadors by far. Another 5 years Deal for Pepsi. Amen Tiwa and wizzzzzzz.”
Congratulations to them both!