Singer's streaming numbers are going up thanks to Kanye West
Following the release of Kanye West's album "Ye", a Nigerian artiste is believed to be benefiting from it's hype in the person of Burna Boy.
At first thought, one will be confused as to the correlation between Kanye West releasing an album and a spike in the streaming number of a Nigerian artiste.
But look no father at unravelling the mystery than in Kanye West's album titled "Ye", which is also the title of track six on Burna Boy's latest album, Outside released in January 2018.
Prior to the release of Kanye's album Ye on Friday, June 1, the rapper had built a lot of buzz around the project with his recent Twitter rants and outburst, and on the night leading to the album release, he had held an outdoor listening session in Wyoming which was made available via live stream.
This heightened the interest of his fans and music lovers from across the world, who immediately took to the various online music sites in search of the album only to stumble on Burna's single instead, as Kanye's "Ye" wasn't made available till later in the day.
Burna Boy has come out to confirm that there has been a boost in his streaming numbers thanks to Kanye West.
A search on the Apple charts also confirms this, as his album, Outside which had fallen out of the Top 10 list has now shot to Number three on the Album charts as at Tuesday, May 5, with the single, Ye also witnessing a significant rise on the charts.
"Ye" is one of the standout songs on Burna Boy's album and during the recent Democracy day celebrations on May 29, some Nigerian youths even requested for the song to be adopted as the nations' new anthem.
Burna Boy who has enjoyed a mixed career filled with solid musical projects and unending controversies is presently on a tour of the United States.
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