How does movie trailers influence expectations of the viewer?
Ever found yourself seeing a bad movie because it had an intriguing and interesting trailer? That's how powerful a good trailer is.
Wale Ojo as Kola Alabi in "The CEO"
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I personally think we have few Nollywood filmmakers who are good at releasing interesting and intriguing trailers.
Trailers are considered to be a kind of advert, released before a film hits the cinema or the market for public viewing.
Some trailers arouse a viewer's interest and encourage them to want to see the film, while others are simply forgotten minutes after they are watched.
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Actors in a movie influences quality expectations, the genre influence the content expectations, film makers or marketers go a long way to influence how these movies are exposed and perceived by the public, and this can only be achieved via trailers.
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They are expected to be made from different interesting and intriguing sequences of the film. Every trailer should be aimed at making the public aware of what they should expect from a movie, and make them curious enough to proceed to the cinemas or market for the whole film.
Most Nollywood trailers are unnecessarily long. Two and half minute is enough to for most people to decide if they want to see a movie or not.
While most of our filmmakers are yet to understand the importance of a trailer, some others are terrible at it. If there are not too long or slow, then there have no sense of what the film is about or why I would want to see it.
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Ever seen a trailer and you can't even place it in any genre? All you know is the fact that you saw some people moving their mouths, kissing, shooting into the air, slapping, sweating and blah blah.
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I recently watched a trailer, and I immediately knew I won't be going to the cinemas for the movie. Why should I see a movie when you have told me the whole story in 3minutes?
I watched the undefined trailer, and after that I knew there would be a sort of tension between Captain America and Iron Man in the film, but the trailer didn't tell me who would win.
While Kunle Afolayan’s “The CEO” trailer can be classified as long, it didn’t give out too much (the synopsis already did the job), and all in all, it’s a good and intriguing trailer. Everyone would want to see the movie.
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A viewer can acquire information about a film through the film’s website or blogs or movie database(I hope we get there soon), but they will most likely not convince them as much as good trailer would.
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A trailer should consist of striking and catchy sequence from the original film. Nobody wants to watch a trailer which just has gun shots, people screaming, and lots of 'action.'
Most trailers I get to see proves that our filmmakers don't know how much hype they can create with a good trailer (the crew of “Fifty” can attest to that), which makes the film itself a blockbuster in the end.
A movie with a good trailer has better chances of doing well in the market than a movie with a bad or no trailer.
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Most times you read about a movie on the blog, and you proceed to YouTube to search for trailers and find out more about the movie, then you realize that there's actually nothing but the short piece you read on the blog. Why?
A trailer should be enough for me to tell it’s going to be a good movie, if I get too much storyline from a trailer, what’s the point in watching it either in the cinema or during a couch movie night?
Hopefully, in this 2016, more Nollywood filmmakers will learn how to release trailers (good and intriguing ones) that promote the story, genre, and actors. A trailer that attracts and promises a good cinematic experience.
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Even if it fails at achieving that at the end, you make your money, we rant about how we wasted our money, but just save us the heartbreak until we get to the cinema room.
Better still, if a creative trailer can’t be released, then save us the torture of seeing careless and lazy ‘trailers.”
Watch trailer for "Taxi Driver: Oko Ashewo;"
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