Ever since the launch of EbonyLife TV’s Hello Africa, you can’t help but notice the online movement of #HELLOAFRICA.
The #HELLOAFRICA online movement seeks to present the half of the narrative that has rarely been told - the part that espouses the successes of Africans who have shaken the world stage, and the African athletes who have upstaged others in various disciplines. This influential set has been relatively invisible until now - a few examples include the President of the United States, Barack Obama, and Lupita Nyong'o (Kenyan American), the Oscar-winning actress and the new face of Lancome.
Marcus Samuelsson (Ethiopian American) serves as a recurring judge for Chopped, one of the Food Network’s highest-rated series with a following of over 20 million viewers per month. Akon (Senegalese American), a rapper, songwriter, businessman, and record producer has over 60 million followers on social media and has launched the Akon Lighting Africa initiative.
The movement has provided a wide range of reactions from the serious to the most hilarious— this has influenced the list of individuals who are celebrated on the platform which includes musicians and fashion icons, and game changers in the social environment such as business people, athletes and other successful Africans.
Pictures are pouring in on Instagram and Twitter from the likes of HelloAfrica guests Femi Kuti, Saran Kaba Jones, Ayan and Idyl Mohallim, alongside celebrity influencers such as Saycon Sengbloh, Gbenga Akinnagbe, Toke Makinwa, Banky W, Oluchi, D’Banj, and Genevieve Nnaji to name a few.
Hello Africa’s Host, Eunice Omole explains that , “The purpose of the movement is to put a positive spotlight on Africans all over the world, showing the many amazing faces and hands saying “hello”. They are celebrities, game changers, influencers, successful men and women. It’s not about aid and it’s not about charity. It’s about celebrating the impact globally. It’s a call to action for everyone - not just Africans - to come together and support a continent that has for so long been treated negatively.
It’s time to change the narrative and its time to change the focus on Africa for the good, and it starts with the people. This is what the show is all about and this is what the HelloAfrica campaign is all about.“
The clarion call that is presented through this online movement is that there is need to look beyond the grim, there is the need to focus on each individual’s uniqueness and achievements.
In this regard, the #HELLOAFRICA online campaign has set out to acknowledge the input of Africans throughout the world. It is, however, important to note that the movement is not limited to Africans only, it is an open movement that seeks to involve every person in the world in changing the narrative of the African.
Racism and prejudices are vices that are committed by human beings and as such, it is important that every person is involved in the attempt to eradicate racism and stereotypes. The online platform provides an opportunity for the world to interact with the stories of notable African achievers who have created an impact on the world just as members of other races have.
Join the movement by posting a picture of yourself and nominating friends. The importance of the movement espouses the need to embrace one another without prejudices and assumptions that seem to present Africans in a bad light.
Social Media Information Handles: @euniceomole @ebonylifetv Hashtag: #HELLOAFRICA.
Friends, join the #HELLOAFRICA movement! Pay it forward and pass it on. You’re up next: @_____ @______ @_____ (tag 3 of your friends)
This is a feature article by EbonyLifeTV