US streaming platform, Netflix is solidifying its grounds in Africa and with two acclaimed originals already in the bag and a few more commissioned, there seems to be no slowing down in sight.
Days after announcing its newly commissioned original series and features with Nigerian media mogul, Mo Abudu, the streamer has debuted a brand new 'Africa On Netflix' campaign to showcase the talents and principal players involved in the production of content from Africa.
The trending video features key Nollywood players, Genevieve Nnaji, Kunle Afolayan, Akin Omotoso, Mo Abudu and Kate Henshaw alongside South Africa's Pearl Thusi, Gaopie Kabie, Kagiso Lediga, Bontle Modiselle Moloi, Nosipho Dumisa, Ama Qamata, Busisiwe Ntintili and Scottnes Smith.
Zambia's Malenga Mulendema alongside Zimbabwe's Chi Mhende and Kenya's Maxwell Simba also make an appearance.
On the latest campaign, Ben Amadasun, Netflix’s Director of Content Acquisition and Co-Productions in Africa who is featured in the visual shares: “Great stories come from anywhere in the world, and Africa is full of incredible stories that we finally get to share with the world. We have a wealth of fables that have been passed down from generations, and Netflix has a great opportunity to bring those stories to the forefront, which will resonate all over the world.’’
Currently in the works is a six-episode Nigerian original series directed by Akin Omotoso, starring Kate Henshaw, Ade Layoe, Richard Mofe Damijo and Joke Silva. The yet to be titled series began principal photography at the beginning of the year but was pushed back due to the Covid-19 outbreak in Nigeria.