Indigenous entertainment app launches multimillion naira security app battling piracy

November 13, 2015 7:32 PM

Afrinolly, an indigenous entertainment app enabling users to access movies and other African entertainment products, has announced its launch of a new multimillion Naira security app, meant to tackle piracy.

Afrinolly CEO and founder, Chike Maduegbuna

Nigerian filmmakers as well as distributors are set to begin getting their money's worth as a solution to the piracy issue holding the Nigerian movie industry spell bound may have been solved with the latest Application from Afrinolly.

Read: Indigenous entertainment app launches pay-per-view GSM platform

The application which signifies an e-market place for African entertainment enthusiasts to see and download African movies, short films, series, movie trailers, music videos for as low as N100.

Speaking at the officially launch of the App at the ongoing 5th Africa International Film Festival in Lagos, Chike Maduegbuna, founder and CEO, Afrinolly Limited, said the application has consumed the whooping sum of N200m.

“We want to combat piracy using some formats such as these. We have spent over N200million to put up the App and have tied the loose ends by equally providing bandwidth for people who cannot afford it,” Maduegbuna said.

At the launch, filmmakers were further enlightened that upon signing up to Afrinolly, they will have the opportunity to view a dashboard which would show statistics based on activity in the publishers’ account and the statistics will include number of views of the content,

The Afrinolly boss noted that the Nigerian movie industry is worth more than $4b, thus Afrinolly is also set to use mobile platforms to help in the distribution of their movies.

Maduegbuna added that one of the special features of the App is the anti-piracy and anti-sharing feature which would stop hackers or downloaders from sharing the film with other smartphone users.

On that same day, the outfit also launched the Afrinolly MarketPlace, a first of its kind pay per view online GSM platform for Nollywood.

Read: Afrinolly sets up industry screening lounge for all attending the DFM 2014

Millions of GSM subscribers across Nigeria and other mobile telecom networks in Africa can watch Movies, Short films, TV Series and more on the go everyday while content producers can monetize their movies via the Afrinolly Marketplace on pay per view basis which is the first time producers will be earning daily income from their online videos in Africa.