The leader of the Odd Future rap collective announces his plan to start his online television network in a bid to further his artistic independence.
Odd Future rapper and creator Tyler, The Creator has announced his plan to launch his own online television network.
He announced his vision at the Code/Media conference at Las Vegas, Nevada.
The MC who is known for his polarizing content plans on cutting out the middle man and deliver his content direct to his fans.
"We’re just cutting out the middleman. I’m creating my own MTV, my own Cartoon Network on this thing. It’s just basically my brain in one place…My generation is the internet. That’s all we know. This thing controls our life" he said about his grand plans to create his network.
Answering the question of if he will be able to have viable network without a system, the rapper said his online network project will mirror his career. Tyler, The Creator became a relevant figure in contemporary Hip Hop because of his large presence on the internet.
“The way that I got famous was me going on Tumblr and creating my own website. And just putting things out like that with a strategic- it had a strategy to it. But putting out music for free. And that’s how it got known. And the next thing I know Sony’s like ‘Hey, we’ll give you a bunch of money to do x and o and we just eat a little bit.’ And I’ve used them to my advantage in the same way that I’ve used other things to my advantage” he said.
Tyler, The Creator is known for his offensive lyrics and sometimes disturbing videos. He has two albums, Goblin and Wolf.