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Pulse Opinion Bow Wow failed to re-brand his act

Bow Wow was at the top of the world a decade ago but his failure to re-brand cost him a lot in his career.

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Bow Wow play

Bow Wow


On August 7, 2016 rapper Bow Wow announced that he was done with rap and will be retiring after the release of his last album.

Retirement only means that it is time for a new adventure" over 10 million sold. This the last one. THANK YOU for the musical journey!...Im NOT coming back wearing the 4-5. ITS OVER” announced Bow Wow on his Instagram page.

Bow Wow and his baby mama Joie Chavis in his crib play

Bow Wow and his baby mama Joie Chavis in his crib

(Instagram/shadmoss )

ALSO READ: Bow Wow allegedly gets Keyshia Cole pregnant

Instead of appreciation tweets and messages to flood timelines all Bow Wow got were cruel jokes. Apparently people aren't going to miss him much.

As you can guess Bow Wow's retirement became a trending topic but for all the wrong reasons. The former child star was dragged mercilessly on Twitter. Obviously Bow Wow isn't the same baby boy rapper when he made his debut at the age of of 13. Now 29 years old Bow Wow, has not only faded as a rapper but as a celebrity also.

Bow Wow play

Bow Wow

(Getty Images)


As an actor, entertainer and TV host Bow Wow is no longer that premium brand. The reason for Bow Wow's descent has to do with his inability to transition into an adult star. He could not make that transition and has been stuck in Lil Bow Wow mode ever since.

Yes I know there are tons of kid stars who could not become successful when they became adults but we also have tons of kid stars who turned out to be super successful adults. Justin Timberlake, Christina Aguilera, Miley Cyrus, Michael Jackson, Britney Spears are examples of famous celebrities who were once child stars.

Bow Wow and baby mama Joie Chavis play

Bow Wow and baby mama Joie Chavis


ALSO READ: Bow Wow's ex-girlfriend says he is an abuser

Bow Wow's flaw was that he could not transition into an adult celebrity. He held on to the child image for a bit too long and by the time he made his move no one was interested anymore. Right now he has no fan base, no one is exactly rushing to see him on TV.

His post-child career has been filled with bad choices also, from his baby mama drama, his views on politics and race, baby mama drama, amongst other numerous blunders. These mistakes haven't helped Bow Wow's fame rise beyond the days when he was a cute rapper. 

Bow Wow's mistake- failing to properly rebrand himself- is a blunder that most celebrities will make. After hitting the peak of their careers many famous people in the entertainment industry fail to come out with a new approach to their brand.  When this happens it is a downward slope.

Shad "Bow Wow" Moss and Erica Mena play

Shad "Bow Wow" Moss and Erica Mena



Unlike Bow Wow, Justin Bieber was able to transition from a child star to an adult after his debut album by basically rebelling. Bow Wow's crime is that he failed to rebel against his child friendly image.

With Bow Wow retiring from music don't expect other aspects of his celebrity-hood to pick up anytime soon. His acting career and TV hosting job will be next on the line and this is because he failed to rebrand when he was at the top.

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