Podcasts are becoming very popular overseas and we are beginning to see traces of the trend in Nigeria.
Now the podcast has gone fully mainstream with so many of them out there for you to consume. For those that are out of the loop, a podcast is a digital audio file that is available for downloads. It is usually a series and each new episode is on a new topic. Each episode is made available to subscribers automatically.
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Examples of popular podcasts are 'Brilliants Idiots' by Charlamagne Tha God and Andrew Schulz and 'Rap Radar' podcast that features a weekly interview with a relevant Hip Hop act. The numbers behind popular podcasts are very impressive and shows that is has gone beyond just an Apple thing.
Celebrities abroad have also delved into the podcasting game. Shaquille O' Neal has a podcast called 'Big Podcast' where he speaks about entertainment. Famous rapper Snoop Dogg has the 'GGN Podcast'. Other celebrities with podcasts include Paula Deen, Ice T, Noreaga and others.
Podcasts have soared in popularity because of the freedom. There are no rules or broadcasting regulations stopping you from saying anything you like. No censorship and no rules. Also podcasts are convenient, you can listen to them while on the move from your phone.
As the world embraces the resurgence of this new media, Nigeria can join in on the game. In a country where its radio industry has failed to come up with compelling and rich content, podcasts can come in and close the gap. The Internet use in Nigeria has been on the rise in Nigeria and more people have access to smartphones. These two things can help the podcast industry blossom in the country.
Already there are signs that Nigeria is in on the podcast trend. Popular music producer Cobhams Asuquo in March 2016 premiered his new podcast 'The top 12 Countdown With Cobhams Asuquo.' The digital radio show counts down the hottest African/Nigerian songs that Cobhams thinks the Nigerian audience should be listening to.
Another Nigerian podcast is 'Loose Talk' which prides itself as the premier podcast for Nigerian pop culture. The podcast talks about life and pop culture from the perspective of three young Nigerian men. If 'Loose Talk' is masculine then 'We Just Got Back' is a feminine podcast by three women who speak about their experiences about sex, work and life.
More Nigerian celebrities should take advantage of the podcast game. It provides an avenue for celebrities to talk about things and topics that interest them. This way they can get new new fans and further connect with their older fans. Podcasts can also act as a source of revenue with brands willing to advertise their products on it.
With a growing market and early interests in podcasts in Nigeria, this new media looks promising for vocal celebrities.