Sitting on the throne of Ile-Ife, is the 42 year old paramount ruler of Yoruba land,

Since his ascension to the throne last year the 51st

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On Thursday, April 14, 2016 it was announced that that ruler will be hosting a musical competitionOjaja II Musical Talent Hunt & Concert. The competition is expected to kick off in August 2016, but the auditioning of the contestants will begin in July.

In a bid to boost tourism in Osun state Oba Adeyeye Ogunwusi announced in January his plans to build a N7.6 billion Grand Resort. The resort was part of the Ooni's plan to declare Ife a tourism zone on the 27th of February, 2016. The tourism zone project would empower over 40, 000 widows in the state.

Clearly the new Ooni of Ife has shown that he is a progressive monarch ready to embrace the modern world. Besides announcing initiatives to move Ile-Ife forward, the Ooni of Ife has familiarized himself with popular culture.

The Ooni of Ife has hosted pop culture stalwarts like Fuji legend King Wasiu Ayinde Marshal 1, actresses Moji Olaiya, Bukky Wright and Lola Alao. In February, 2016 the rapper Olamide was spotted with the Ile-Ife monarch.

Read more: Ooni of Ife visits President Buhari

Oba Adeyeye Ogunwusi has been spotted with so many celebs in photos more than his predecessor and other rulers in Nigeria. His young age has helped him remain relevant to the youth and in pop culture as well.

The Ooni of Ife belongs to the new class of traditional rulers who have a very pop culture driven way of ruling. The Oba of Elegushi is 40 years old and ascended the throne at 34. There are many traditional rulers that are young and courageously moving towards a very modern and urban style of ruling.

Oba Adeyeye Ogunwusi is the biggest of them so far, an Oba who is more than a traditional ruler. He is a modern celeb who is expertly blending culture with modernity.