Strengthie is a selfie that pays homage to the iconic 'Rosie the Roveter' image of female empowerment and 'We Can Do It' attitude.
But in order to fully utilize the social media to push this campaign, the entertainers are using what they call a 'strengthie'.
'Strengthie' features people across the globe taking selfies of themselves while flexing their arms in a notion to portray their strength and show solidarity for girls and women.
The symbol is now being used to promote the song, 'Strong Girl' featuring Waje, Yemi Alade, Victoria Kamani, Judith Sephuma, Vanessa Mdee, Selmor Mtukudzi, Gabriea and Arielle T worldwide.
International activisits such as Arianna Huffington, Mary J. Blidge, Malala Yousafzai, producer/director Shonda Rhimes and actress Danai Gurira have began posting strengthies to their social media accounts in support of the campaign.