Pulse.ng logo

Big Brother Naija Kemi Adetiba disapproves Reuben Abati's demeaning article on housemates

Abati's article criticizing the reality television programme has generated an intense reaction with many discontent with his analysis.

  • Published: , Refreshed:
Kemi Adetiba play

Kemi Adetiba.


Join the "sabi" clique. Don't miss a thing, get the latest updates to fuel your conversation daily

By signing up , you agree to our Privacy Policy and European users agree to the data transfer policy

Thank You! You have successfully subscribed to receive pulse.ng daily newsletter.

Nigerian filmmaker, Kemi Adetiba has reacted to an article written by media personality, Reuben Abati who used demeaning words to describe some of the Big Brother Naija housemates.

Abati who rated the reality television programme as a sham criticized the nudity portrayed on the just concluded show, making TBoss, the third runner-up a case study.

Dr Reuben Abati play

Dr Reuben Abati

(Premium Times)


Adetiba, in a series of tweets has expressed disapproval over the choice of words employed by the former Presidential Special Adviser in his analysis of the programme.

She raised a brow concerning the snooty manner at which Abati commented on the show.

Notable in his article titled "Television As Madness" are the expressions "Big Brother Naija and Big Brother Africa franchises seems committed to the promotion of base values, chiefly adultery, prostitution, love of money, nudity and sex."

Tboss and Miyonse play

Tboss and Miyonse

(Laila's Blog)


Showing her discontent concerning these, she posted via Twitter:

"I just read the article by Mr. Reuben Abati in relation to #BBNaija and I'm in absolute SHOCK. Is it verified that he wrote this?

"Such condescending language. Someone's daughter washed down to zero with words.

"Girls sexually belittle because of a show that never claimed to be anything but what it is.

"The girls were called whores & jezebels, but the men who joined them in these "love" games are?? Never mind the men.Focus on the loose women.

"I might have cringed at a few things I saw on the screen or in the news, but then I changed the channel. THATS. THE. SHOW!!!

"It's like U visit porn hub or whatever and wonder why they aren't covering topical issues or world news?? Errmm.. Not that #BBNaija was porn.

"But that isn't the issue... the manner of language used to describe the women... made my eyes squint. I'm deeply saddened.

"My point is, the same disapproving article could have been written without those words."


Do you ever witness news or have a story that should be featured on Pulse Nigeria?
Submit your stories, pictures and videos to us now via WhatsApp: +2349055172167, Social Media @pulsenigeria247: #PulseEyewitness & DM or Email: eyewitness@pulse.ng. More information here.